It’s the age of social media. No matter what brand you have, a large portion of your target audience most likely hangs out on Facebook. And so, if you don’t reach out to them and tap into this great opportunity, you’re missing out on something huge – something a lot more powerful than you think.
That said, creating a Facebook page alone isn’t sufficient, you need to increase Facebook page likes so you have a good base of audience to reach out to.
Let’s see what a ‘like’ means to you? Well, a page ‘like’ isn’t just a vanity metric – it signifies a real person showing interest in your business.
It shows that a person has opened a 24/7 communication channel with you. That’s the power of a page like on Facebook.
Hence, it makes sense if you do everything in your means to increase Facebook page likes. Here is how you can do it.
1. Add a like box widget on your website and spread the word about your Facebook page
For starters, how do you let people know you have a Facebook page? The easiest way is to add a like box widget on your website or blog.
Place it somewhere at the top so it’s obvious to people who visit. If you can find some app or plugin that gives a popup window and ask readers to like your Facebook page, that would be awesome too.
Another way is to include your Facebook address on your business cards. This will let people know that they can connect with you on Facebook.
Include the message everywhere – on your brochures, pamphlets and any marketing material you create. If you have existing customers, ask them to like your page too.
2. Lure them in with a Facebook contest
What’s better than Facebook advertising is a Facebook contest. Contests are an easy way to get people excited and create buzz about your brand.
The lure of a prize makes it an easy ask for your audience to like your page and become a fan. And when you keep running contests like these every now and then, your audience will want to stay connected with you to win more valuable prizes down the road.
3. Take care of timing when posting updates on your wall
When it comes to posting updates and content on your Facebook page, we can go on and on about the best practices to do so and how to create social media content that engages your audience. But that’s a whole different topic.
What’s important here is the timing of those posts. If you create killer content but post it at the wrong time, that is, when your audience is still asleep or at work, your efforts will go wasted.
The rule of thumb is to post at a time when your audience is most active. And research shows that time is either noon or a little late after 7 pm.
4. A picture is worth a thousand words
The above saying is 100% true when it comes to social media marketing. Your audience loves photos. So, make sure you include a lot of pictures and memes in your campaign.
Include at least one daily in your Facebook posts. An update containing a photo can get 53% more likes, 104% more comments and 83% more click-throughs.
5. Harness the power of videos
One hottest advice most marketing gurus give these days is to include more and more videos in your campaign.
Either you take a camera and capture a great clip in the office, create a promotional video about your products, or capture a funny scenario to make your audience laugh – all of these are equally effective today.
While the above are just some of the methods to increase Facebook page likes, these are the most effective and can help you win the Facebook game.